I suspect it's more because it's not a household name. As a term, bacula 
is really no worse than "Windows" or "Yahoo" or "Google". People just 
aren't used to it.

In marketing, there is a rule: a customer must have heard of a product 
seven times before it becomes familiar and is considered trustworthy. 
That's why we are bombarded with the same ads time and over again.

I do have to agree with what somebody else mentioned - the tag line "It 
comes by night and sucks the vital essence from your computers." may be 
funny when you are already sold on bacula, but a major turnoff when you 
need to convince somebody else. It sounds as if bacula is a danger to 
your network. In the end, though, most decisionmakers probably get 
bacula because of a recommendation rather than visiting the site, so I 
can simply bury this tagline very deep.

Mag Gam wrote:
> We are planning to implement bacula at one of our major manufacturing
> plants. Is there a "professional" version of this product or something
> similar to it with a different name. Our storage engineering team is
> in the process of writing proposals for various solutions but they are
> hesitant to use Bacula because of its name :-(.
>
> Any ideas if something like this exists?
>
> TIA
>   


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